Privacy policy

Privacy Policy – RayaNova

Last Updated: May 26.2026

RayaNova operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). RayaNova is powered by Shopify, enabling us to provide the Services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Services.

By accessing or using the Services, you agree that you have read and understood this Privacy Policy and the processing of your data as described herein.

1. Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymous or de-identified information. Depending on your use of the Services, we may collect:

  • Contact information: Name, billing/shipping addresses, phone number, email.

  • Financial information: Payment card and account numbers, transaction details, payment confirmations.

  • Account information: Username, password, preferences, settings.

  • Transaction information: Products or services viewed, added to cart or wishlist, purchases, returns, cancellations.

  • Communications: Customer service inquiries and messages.

  • Device and usage information: IP address, browser, network connection, device identifiers, and activity logs.

2. Sources of Personal Information

We collect data:

  • Directly from you (e.g., account creation, purchases, support inquiries).

  • Automatically through cookies, pixels, and analytics tools (including TikTok Pixel, TikTok Events API, and other advertising platforms).

  • From third-party service providers (e.g., payment processors, IT providers, shipping partners).

  • From business partners, fulfillment providers, or other third parties.

3. How We Use Your Information

We may use your information to:

  • Provide and improve Services: Fulfill orders, process payments, manage accounts, customize your shopping experience, enable reviews, facilitate shipping, returns, and exchanges.

  • Marketing and Advertising: Send promotional communications, display personalized ads, and measure performance. This includes sharing data with TikTok Business Tools (such as TikTok Pixel and Events API) and other advertising platforms. Users can opt out via provided links or Global Privacy Control.

  • Security and Fraud Prevention: Authenticate accounts, detect fraud, secure transactions, and protect public safety.

  • Customer Support: Respond to inquiries and maintain our business relationship.

  • Legal Compliance: Respond to legal requests, enforce terms, or defend our rights.

4. Disclosure to Third Parties

We may share your information:

  • With Shopify and service providers for operational purposes.

  • With business and marketing partners (such as TikTok, Meta, or Google) under privacy-compliant agreements.

  • With fulfillment providers, logistics companies, or suppliers as needed to deliver products and expand our offerings.

  • When legally required (e.g., subpoenas, law enforcement).

  • In corporate transactions (e.g., mergers or bankruptcy).

International Transfers: Your data may be transferred outside your country, including to Shopify or TikTok servers. Transfers follow GDPR-compliant mechanisms such as Standard Contractual Clauses.

5. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access, Correction, Deletion: Request access, update, or delete your data.

  • Portability: Receive your data or request transfer to another service.

  • Objection & Restriction: Object to processing or restrict it (Art. 21 & 18 GDPR).

  • Withdraw Consent: Revoke previously given consent without affecting prior processing.

  • Marketing Opt-out: Decline promotional communications or targeted advertising.

  • CCPA Rights (California residents): Right to opt out of sale of personal information.

Requests can be made via info@rayanova.de or by mail to Schmiedekoppel 29, Hamburg, 22453, Germany. We may require identity verification.

Complaints may be submitted to your local data protection authority. In Germany:
Der Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI)
https://www.bfdi.bund.de

6. Cookies and Tracking

We use cookies, pixels, and similar technologies from Shopify, TikTok, and other partners to improve the Services and marketing.

  • Essential cookies are required for site functionality.

  • Non-essential cookies (including TikTok Pixel for personalized advertising) are only used with your consent.

  • You can manage preferences through your browser settings or our cookie banner.

More information on TikTok’s data practices can be found in the TikTok Privacy Policy.

7. Children’s Data

The Services are not directed at children under the age of 16 (or 14 in Germany). If a child provides personal data, parents may request deletion by contacting us.

8. Data Retention and Security

We retain data as long as necessary for Services, legal obligations, or dispute resolution. We use industry-standard security measures but cannot guarantee absolute security.

9. Policy Updates

We may update this Privacy Policy to reflect changes in our business model, product offerings, or applicable regulations. Updates will be published on this page with a new “Last Updated” date.